In regards to distribution, Aqualisa needs to do a better job of getting their products into the market. In this case, the product poses direct competition and the sales team seems unsure of how to proceed when adding the Quartz to their typical sales process. Consumers in the premium section emphasizes on manner.
Why is the Quartz shower non selling? The company has been able to create an innovative, break-through product in an extremely mature industry. It is a good scheme to develop different merchandises based on the company nucleus engineerings for specific mark clients.
Marriot has a multitude of brands within their brand. The sheer fact that there are commercial and residential applications support the fact that multiple product brands are required.
The value proposition of Aqualisa Quartz to consumers is that it had efficient and reliable water pressure and temperature. Consumers come in any and every form, from those who seek quality first and have the means to pay the price for the best to those who look at the price tag first and compromise on quality and everywhere in between.
The Quartz is a mainstream product that appeals to anyone who can afford it. Aqualisa recognizes the same trend within the shower market.
Aqualisa spent three years and 5. Based on these factor. Additionally, the overall lifetime value of a single plumber could be well into the tens of thousands of euros where as the lifetime value of a consumer is a few hundred. They have non developed nucleus engineerings in showers yet.
In order to truly make a difference in sales, the product needs to be available in more outlets for purchasing. Quartz is a niche merchandise. The act of managing multiple brands is a thin tight rope walk that can help elevate a brand yet almost just as easily diminish it.
Targeting consumers directly will increase brand recognition, provide product differentiation, and in turn allow customers to make informed decisions. The approach assumes plumbers will catch on because it was simply a better shower. While the Quartz may have failed to post strong initial sales numbers there is clearly a demand in the United Kingdom and probably the rest of Europe for a product that fixes all of the problems associated with the old plumbing infrastructure that exists in this part of the world.
ShowerMax is banded specifically for developers. Company conducted market research. They consist of the DIY consumers, plumbers, developers and contractors, and the retail consumer. It is safe to use for kids and elderly people.
Was the product worth the investment? What is the rationale behind this multiple brand strategy? Aqualisa, Gainsborough, and ShowerMax.
Gainsborough and ShowerMax are designed and branded for specific markets. It is much easier to install for the DIY sector of consumers since it does not require excavation of the wall to reach plumbing.The conventional shower can no longer fulfill the market demand. invention and client value bringing is the market tendency since everlastingly.
As the consequence. the development of Quartz proved Aqualisa’s trade name value in marketing base facet by presenting “cleverness” of the merchandise and its “elegant design”. Aqualisa Quartz: Simply a Better Shower, Case Study Words | 11 Pages.
Introduction Aqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago. Aqualisa Case Study Essay example.
Q1. Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation.
In product testing, the Quartz shower received rave reviews. Read this essay on Aqualisa Quartz Case Study. Come browse our large digital warehouse of free sample essays.
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As the result, the development of Quartz proved Aqualisa’s brand value in marketing base aspect by delivering “cleverness” of the product and its “elegant design”.
As for finance aspect, Quartz provides higher customer value products with considerable margin which even higher than core products-Aquavalve From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included).
They will not use this type of products because they have bad experience with the electronic shower before.Download