The target market of Zipcar exist in the high population metropolitan areas. Increasing government regulations Many governments around the world are committed to reducing the greenhouse gas emissions and are encouraging fuel efficiency initiatives.
Massive product recalls in the U. Interest rates in the U. It enjoys first-mover advantage and therefore are well-aware of specifics and pitfalls in the car sharing industry. Also, following from the previous point, Zipcar might be supported by government as a part of promoting electro-cars program.
Increased competition Nissan is faced with an ever increased competition from the traditional automotive companies and the new players. In addition, Google, which tries to build self-driving cars are also threatening the traditional automotive industry.
Zipcar has been consistent with the general market trend by promoting environmental friendly transportation solutions. The competition is further fueled by the fact that the global automotive production capacity far exceeds the demand.
The company allows its member to get a car without any need of interacting with a front office.
The company has maintained its competitive advantage by keeping a high level of NPS. However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release upgraded models more frequently. Best Global Brands The recent acquisition with a London based competitor, Streetcar.
Zipcar is a leading company in US. Government support of eco-cars and development of infrastructure 3 Partnerships with government and car plants 4 Threats: Low fuel prices could negatively impact Leaf sales Currently, fuel prices are the lowest in a decade. Such situation has encouraged consumers to buy big fuel-inefficient vehicles such as SUVs and pickup trucks.
The company has its own SUVs and pickup truck lines, but suffers from the decreasing consumer demand for Nissan Leaf cars.
Nissan may take advantage of this by introducing more car models running only on electricity and bypassing all the government regulations associated with the greenhouse gas emissions. Although today car sharing is not well-spread service among Russian people and many things should be overcame in order to build profitable relations with customers, there are a lot of opportunities for the industry here.
Increasing rivalry and substitute services car rent, taxi, public transport Russian consumers are not familiar to car sharing No infrastructure High level of corruption and bureaucracy Notes: Inc the company is able to expand its presence aggressively into the European markets in the long run.
Most recent areas where the company has expanded its growing market is in the universities and local businesses. Nissan recalls over 3 million US vehicles for airbag issues.
Historically, new models have tended to have major upgrades every 4 or 5 years with only minor modifications in between. Timing and frequency of new model releases The market share of the automotive companies is significantly impacted by the timing and frequency of new model releases.
FromRussian government implement new legislation in order to support and promote the use of electro-cars.
However, the company can leverage itself by expanding its market leadership with car manufacturers in order to secure better deals of procurement i. For instance, zero-tariff on the import of such cars and more facilities for service charging and service stations. Zipcar was the first company who introduced the concept of car sharing in the United States as a systematic multi-city business model.
Inthere was an estimated global excess production capacity of 31 million units. Every automotive company is affected by product recalls to some extent. The company cannot control currency exchange rates, therefore it is at risk, if Japanese Yen exchange rates would start to rise.
In such economic conditions, Nissan has an opportunity to capture the higher market share and increase its sales in the U.SWOT Analysis of Zipcar. adam July 12, Automobile No Comments. This article covers the internal and external analysis of Whole Foods Market and the technique used for it is know as SWOT analysis.
The purpose of SWOT analysis factors are categorize as:. A SWOT analysis of Zipcar should shed light on its prospects. Zipcar: Strengths, Weaknesses, Opportunities, Threats A SWOT analysis of Zipcar should shed light on.
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